This website remains online for historical and informational purposes only.
SUPERSENSE is not currently stocking or selling any New55 products.
For the latest and most up-to-date information regarding New55’s efforts to restart manufacturing, visit


In April 2016 the world had to accept the shocking decision of Fujifilm to terminate the production of the last existing analog peel apart instant film. More than 20.000 people signed a petition and SUPERSENSE founder Florian Kaps aka doc even travelled to Japan to convince the Fujifilm management about the importance of keeping this unique and iconic film material alive. The mission was not successful and hope started to fade.

But then doc re-discovered his old friends from New55 Film in their amazing manufactory in Ashland, MA.

They have been experimenting with completely new peel apart film materials for years and he honestly adored their daring vision to even re-invent Polaroid 55 Film from scratch. But did they really had a chance?? After all of doc's own learnings how IMPOSSIBLE the re-production of analog instant film really is??

Honestly not. And doc's visit to their small magic universe in Ashland and his first test shots with their proudly hand manufactured New55 4x5 inch black and white instant film really changed our world and recharged hope. THEY REALLY MADE IT!! and more than excited we love to introduce this wonderful new film manufactory as the new promising home and innovation center for next generation peel apart instant films.

Let's begin with the introduction of the New 55 core team members:

It all started with a crazy vision of Mr. Bob Crowley. Professional weirdo and inventor in 2008. Famous for several high profile inventions in the fields of medical equipment and microphones, he took on the challenge to re-invent and re-produce one of the most valuable instant film products ever created. The outstanding Polaroid Type 55 was famous for not just creating amazing instant pictures but also wonderful negatives. Several times, Supersense creator Florian Kaps aka doc had the pleasure to meet Bob on his long and winding adventure to make his vision come true. Since that day doc saw Bob's wonderful professional coating machine built out of plywood, and listened to Bob's research lab listening to his newest inventions and inhaling this incredibly spirit of innovation – Since exactly this moment doc knew that there was a new future and a completely new path for instant photography projects of absolutely no other kind. HE IS THE MAN!

Sam Hiser is a more than crucial part of the New55 adventure. Basically knocking on Bob's laboratory doors, he offered his support as a true believer, passionate photographer and creative mind, who simply was not willing to accept the downfall of the magic materials that defined the face of analog photography for decades. He left his former life as a Wall Street broker behind in order to use his outstanding experience to connect the newborn New55 products to the heart of the photographic community. Teaching, connecting, inspiring, exploring, experimenting.

Charles, "the lucky break", found the New55 project because of "the most bizarre and little off beat" job advertising he has ever seen on craigslist. He quickly became one of the most important members of the team with an incredible experience and passion for not just electrical engineering, manufacturing, impossible challenges, start up adventures but also photography in all kind of formats.

Last but not least we want to mention the legendary 20x24Studio Team around John Reuter and Ted McLelland who also have joined this adventure and recently moved into the New55 building to join forces on this urgent matter. This is crucial, as this team did not only rescue some essential pieces of instant film production equipment and chemicals from the Polaroid factory in 2008, but also add an incredible amount of experience.

Together these outstanding people created a completely new chemical system that creates images of no other kind. A new, creative canvas as a more than promising magic starting point to re-define the future of analog instant photography in a very artistic and truly radical way. Developing new approaches of how to capture moments and convert them into truly original light paintings – in this post digital area we are just about to enter.

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Deeply in love with mainly our own SUPERSENSE analog manufactory at our palace in Vienna, we honestly have to admit that this small manufactory wonderland in Ashland, MA is one of the by far most exciting manufactories we have ever seen.

Bob and his team invented, developed, built and assembled an outstanding setup of equipment and machinery. They sophisticatedly combined legendary high tech gear with hand built, out of the box special equipment for an incredibly and highly professional new, creative approach to start re-inventing and producing one of the most complicated products in the photographic industry.

Doc's absolute favorite piece is „THE THING“ : a simply beautiful coating machine built by Bob out of plywood and a clever selection of all kinds of standard equipment like hairdryers, small medical pumps,... Perfectly optimized and scaled for entering the production of the first New55 photographic materials. With just a tiny budget, the team has accomplished the production start of a high quality product, now ready to take the next steps and investments needed to – step by step – turn this manufactory in the new home of many more analog photography products.

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New55 PN 4x5 black and white positive-negative instant peelapart film
the Ultimate Analog Experience!

New55 PN

Status: Mission completed. Product available NOW

This project is how it all started. In over 6 years packed with challenges and gallons of blood, sweat and tears, the New55 team turned an impossible dream into a real product. So this film is therefore much more than just an amazing product that creates beautiful images and fascinates photographers all around the world even (or maybe exactly because) it „seems to require the skills of a unicycle rider and the daring of a wing suit flyer“, as Bob himself loves to describe its magic. New55 PN is most importantly the stunning proof-of-principle that a small dedicated start up company can make and sell an new instant peel apart film product.


Status: Limited Edition - sold out

Teaming up closely with the legendary 20x24 Studio team and making use of their stock of carefully archived, iconic, original Polaroid P3 color materials and original chemicals mixed in new perfection, the New55 team created a small experimental patch of amazing 4x5 inch cuts into a stunning New55 COLOR P3 PROTOTYPE. This small limited edition sold out rather quickly.

New Project - Reinventing Type 100

Introducing the Future of Peel Apart Photography

Important message from Bob Crowley

"There is much to be done. Do not think for a moment that anyone on our team thinks our job is anywhere close to completion.

In September we will be making an important announcement about New55 and what we have learned so far, and what will need to be done in the future to make peel apart instant photography a vital and ongoing industry and art form."

After the successful production of 2 iconic new next generation 4x5 instant film products, the New55 team is now preparing for the next phase and maybe the most challenging project in today´s world of photography:

Motivated by the ill-advised decision of the Fujifilm management to shut down the world's last film production for the legendary Type 100 packfilm, the New55 team takes on the challenge to re-invent and re-introduce this iconic material. Essential for opening the magic instant peel apart film materials for the world's smaller sized handheld cameras. We just entered the very first stage of this super complex matter and plan to announce the promising details and our important strategic partners within the very next weeks.

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as we urgently need all your support in order to make this happen.


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To learn everything about the New55 products & download the relevant Quickstart manuals simply click on the photos below!

New55 PN

4x5 Black and White
positive-negative sheet film


Product Sheet → EN / DE

New55 Color

4x5 Color sheet film
P3 Prototype


Product Sheet → EN / DE

Polaroid 545i

NEW 4x5 film holder

€ 149 - OUT OF STOCK

Product Sheet → EN / DE

Polaroid 545

refurbished 4x5 film holder